I specialize in complex areas like healthcare, B2B, and SaaS/tech. I've led content strategy/editorial at a Fortune 10 healthcare company, and I believe magic happens in the translation layer between data and decisions.
Menu Engineering & Food Costing Software
A spreadsheet can calculate cost per dish, but it can’t tell you which menu items are secretly eroding your profit margins or highlight the dishes that drive success. That requires dedicated food costing software designed for the realities of a modern kitchen.
But what is the best software for restaurant menu optimization? How do you choose the right platform?
Our menu engineering software comparison shows you the options that exist for the restaurant industry, along with their core features ...
The Ultimate Guide to Menu Engineering: A Chef's Playbook for Profitability
Foodies today have more options than ever, from full service, to ghost kitchens and curated tasting menus. Competitors and customers alike are thinking about value with every bite—and you should be, too. So, what’s on the menu?
Your Menu is the #1 Profit Center
Every decision you make about your menu impacts restaurant profits, so it should be a data-driven, strategic business document rather than just a list of dishes. Restaurant operators who know this consistently see incredible profits an...
When Best Practices Backfire: The Marketing Advice That’s Failing B2B Brands
When you build a product or a business, you pour your energy, time, and perhaps equal parts caffeine and midnight oil into making your vision a reality. You’re creating something worthwhile. Maybe even beautiful. So why does your marketing still feel off?
What B2B Companies Miss With Go-to-Market Planning
Medium article on why growth stalls, where B2B teams get stuck, and what to rethink if you’re ready to grow again
Your Guide to Next-Level HVAC Business Success
A guide for small to mid-size home services businesses and contractors who want to unlock growth but don't know where to start or where they are currently. Meant to position Sera's SaaS offering as a solution that will help contractors understand their business better and focus on what matters at each phase of growth.
3 Marketing Myths Debunked
Does it seem like you’re doing everything possible to market your home service business but still not seeing results? It can be frustrating to feel like marketing is working for everyone else.
Do you find yourself asking:
Why are my marketing expenses so high when my bookings are low?
Why isn’t my phone ringing?
Who’s taking my customers?
Competition in the trades is more intense than ever. That means what has always worked in the past may not work now. In fact, In the home service trades, bu...
7 Signs It’s Time to Switch Field Service Software
How do you know when you’re not getting what you need?
Life moves fast in the home service trades. Because we’re so busy, we’ll sometimes make a temporary solution work for way too long.
Is this happening with your current field service software? Have you outgrown your solution? Perhaps it was never right for your business in the first place. Or, maybe you just can’t shake the feeling that there must be a better option out there.
It might be time to practice what we preach to our customers. R...
Still Using Pen and Paper? 6 Signs It’s Time for FSM Software
How do you know you need a tool to help your business grow?
Homeowners rely on HVAC, plumbing, and electrical pros like you to keep their homes and lives running smoothly. You’re an important part of your community. And as your community grows, so should you.
But growth sometimes comes with growing pains. Are you getting a lot more business but a little more profit? Does it seem like your competitors are growing faster than you — like you’re getting left behind? Is it hard to keep up with all...
Infographic: Understanding Costs as Percentages
Mastering the financial side of your HVAC or plumbing business doesn’t have to be overwhelming. By understanding key percentages and keeping a close eye on your financials, you can make more informed decisions that boost your profitability and stability. Remember, knowledge isn’t just power—it’s profit.
See key percentages to monitor at a glance. Download our infographic.
Understanding Your Financials: A Simple Guide for HVAC and Plumbing Business Owners
Running a successful HVAC or plumbing business isn't just about fixing air conditioners and unclogging pipes—it's about smart financial management. Knowing how your money moves in and out of your business can make the difference between just scraping by and truly thriving. Managing your finances starts with understanding what the numbers on your Profit & Loss (P&L) statement really mean.
Why Percentages Are Your Best Friend
It can be easy to look at your P&L and just see a bunch of numbers. B...
How Technology Can Help You Kickstart Your Content Marketing Operation
When I first joined the content marketing team at AmerisourceBergen almost six years ago, we were a small but mighty operation. We dug in on production to build a content hub where not much had existed – and we did it with very few tools. Not a lot has changed for us in terms of team size over the years. But technological advances in content marketing have enabled us t...
DSCSA: Are you ready for November 2023?
In less than a year, every entity involved in the pharmaceutical supply chain is expected to be fully compliant with the Drug Supply Chain Security Act (DSCSA). The requirements will be a positive step in helping manufacturers, distributors, and dispensers better integrate technology and data sharing into their daily practices. And it will help consumers have even greater faith in the safety of their medications by making any suspect products easier to trace and investigate. *Ghost written*
Podcast: Insulin biosimilars part 1
Host and writer/producer of this podcast for AmerisourceBergen customers on topics that matter to the healthcare supply chain.
Why Humanizing Content Matters
From purpose-driven content and customer-first approaches to gaining a better understanding of how content resonates, anyone who attended Insight 2021 heard loud and clear that brands are leaning into the human side of content creation. And while that’s not to say that artificial intelligence and the highest of high-tech tools don’t have a role in creating content, the best content strategies put people first.
At AmerisourceBergen, one of our guiding principles is to put people first; the res...
How Patient Support Program Nurses Help Break Down Adherence Barriers
See what it's like on the virtual front lines of patient support services.
*Writer and creative director*