I specialize in complex areas like B2B, healthcare, and technology. I've led content strategy/editorial at a Fortune 15 company, and I can interview experts to uncover your best stories.
7 Signs It’s Time to Switch Field Service Software
How do you know when you’re not getting what you need?
Life moves fast in the home service trades. Because we’re so busy, we’ll sometimes make a temporary solution work for way too long.
Is this happening with your current field service software? Have you outgrown your solution? Perhaps it was never right for your business in the first place. Or, maybe you just can’t shake the feeling that there must be a better option out there.
It might be time to practice what we preach to our customers. R...
Still Using Pen and Paper? 6 Signs It’s Time for FSM Software
How do you know you need a tool to help your business grow?
Homeowners rely on HVAC, plumbing, and electrical pros like you to keep their homes and lives running smoothly. You’re an important part of your community. And as your community grows, so should you.
But growth sometimes comes with growing pains. Are you getting a lot more business but a little more profit? Does it seem like your competitors are growing faster than you — like you’re getting left behind? Is it hard to keep up with all...
3 Marketing Myths Debunked
Does it seem like you’re doing everything possible to market your home service business but still not seeing results? It can be frustrating to feel like marketing is working for everyone else.
Do you find yourself asking:
Why are my marketing expenses so high when my bookings are low?
Why isn’t my phone ringing?
Who’s taking my customers?
Competition in the trades is more intense than ever. That means what has always worked in the past may not work now. In fact, In the home service trades, bu...
Infographic: Understanding Costs as Percentages
Mastering the financial side of your HVAC or plumbing business doesn’t have to be overwhelming. By understanding key percentages and keeping a close eye on your financials, you can make more informed decisions that boost your profitability and stability. Remember, knowledge isn’t just power—it’s profit.
See key percentages to monitor at a glance. Download our infographic.
Understanding Your Financials: A Simple Guide for HVAC and Plumbing Business Owners
Running a successful HVAC or plumbing business isn't just about fixing air conditioners and unclogging pipes—it's about smart financial management. Knowing how your money moves in and out of your business can make the difference between just scraping by and truly thriving. Managing your finances starts with understanding what the numbers on your Profit & Loss (P&L) statement really mean.
Why Percentages Are Your Best Friend
It can be easy to look at your P&L and just see a bunch of numbers. B...
How Technology Can Help You Kickstart Your Content Marketing Operation
When I first joined the content marketing team at AmerisourceBergen almost six years ago, we were a small but mighty operation. We dug in on production to build a content hub where not much had existed – and we did it with very few tools. Not a lot has changed for us in terms of team size over the years. But technological advances in content marketing have enabled us t...
DSCSA: Are you ready for November 2023?
In less than a year, every entity involved in the pharmaceutical supply chain is expected to be fully compliant with the Drug Supply Chain Security Act (DSCSA). The requirements will be a positive step in helping manufacturers, distributors, and dispensers better integrate technology and data sharing into their daily practices. And it will help consumers have even greater faith in the safety of their medications by making any suspect products easier to trace and investigate. *Ghost written*
Podcast: Insulin biosimilars part 1
Host and writer/producer of this podcast for AmerisourceBergen customers on topics that matter to the healthcare supply chain.
Why Humanizing Content Matters
From purpose-driven content and customer-first approaches to gaining a better understanding of how content resonates, anyone who attended Insight 2021 heard loud and clear that brands are leaning into the human side of content creation. And while that’s not to say that artificial intelligence and the highest of high-tech tools don’t have a role in creating content, the best content strategies put people first.
At AmerisourceBergen, one of our guiding principles is to put people first; the res...
How Patient Support Program Nurses Help Break Down Adherence Barriers
See what it's like on the virtual front lines of patient support services.
*Writer and creative director*
eBook: Bringing innovation to market with digital therapeutics
While manufacturers of traditional medications are accustomed to working with patient support partners on programs that ensure products are affordable, accessible, and easy for the patient to adhere to, developers of digital therapeutics may be more accustomed to high-tech workflows and less familiar with market access barriers.
Download our ebook, developed in partnership with Pharmaceutical Executive, to find out how developers can navigate patient support for these complex yet groundbreaki...
Five benefits of an innovative PSAO
*Ghost writer*
How a forward-thinking PSAO helps independents look to the future. As an independent pharmacy owner, you want to do whatever you can to grow your pharmacy and improve your power to compete. An innovative pharmacy services administrative organization (PSAO) may just be your untapped secret weapon when it comes to preserving your independence.
Uncommon commonalities: Applying behavioral economics to medication adherence
*Ghost writer* Ask any group of healthcare providers why patient outcomes fall short of expectations, and they will cite patient adherence to treatment as a major culprit. And they'd be right.